Engagement and conversions are more illusive than ever in today’s digitally-drenched landscape. Connecting with consumers throughout their online journey has never been more important, but those connections should be based on knowledge and strategy, not randomized shots in the dark. That’s why IgnitionOne and Netmining bring you The Retail Marketer’s Handbook, full of step-by-step insights, tools and examples of how to connect and engage with customers from consideration through purchase and beyond. Key insights in this report • Targeting consumers during the initial search • Engaging across channels through the consideration phase • Building relationships and loyalty post-purchase • And more.

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